The Internet is a World-Wide-Web and yet the overwhelming majority of conversation surrounding content marketing, social media, blogging, and the like is US-centric.

For small businesses in regions outside of the US such a one dimensional outlook can leave them at a disadvantage, as reports and research gloss over the impact that geographical differences in infrastructure, economies and local societal norms have on online behavior and the effectiveness of solutions.

As a content marketing consultancy committed to serving businesses globally, we believe the world is our storyboard. So we compiled research and reports detailing internet usage and engagement across the continent of Africa that any small business contemplating investing in building their business through the Internet should be paying close attention to.

 

Internet Usage and Engagement in Africa Infographic Research Reports