Marketers and business leaders are slowly but surely recognizing the increasing importance of brand storytelling to drive real growth through content marketing. This month, brand storytelling was at the forefront of leaders across all industries, from the traditional B2B to nonprofit sector. Marketing leaders are learning and sharing the news that content marketing and storytelling together drive significant business growth.
Here’s a roundup of the top 5 trending stories on storytelling & content marketing this month:
Avvo’s Lawyernomics conference focused on how small firm and solo practice lawyers can leverage brand storytelling to build long-lasting partnerships with their clients.
Source: ABA Journal
“Business storytelling is a distinct content discipline that leverages well-crafted narratives in a diverse range of content types, while content marketing is much broader and speaks to the collective efforts that companies use to communicate with their audiences in informative and engaging ways.”
Source: Content Marketing Institute
In Contently’s State of Content Marketing 2014 report, they predict “As more and more brands enter the content marketing space, the race to tell the best stories is bound to heat up. This is good news for consumers, who will be the main beneficiaries of these higher standards for storytelling.”
“You may have noticed the renaissance of the “art” of storytelling in the last half-decade. Thanks to social media, YouTube, and digital production technology, everyone can be a storyteller…Storytelling is inherently conversational, colloquial, and accessible. As a result, it can attract and engage new audiences more easily than, say, an obtuse John Cage piece”
Source: Inside Philanthropy
The features and benefits your company are only valuable when addressed in context with how your product impacts customers. This is a crux of our storyboard development service and Entrepreneur magazine’s content marketing recommendations: “Really good content marketing isn’t about the brand. The content should be about the customer and how to add value to their lives. It’s not easy having your brand take the back seat. Content marketing (and really, any kind of marketing) should put the customer at the center of the action. It should put their needs above and beyond promoting the product or service you’re trying to sell.”