Excerpt from Philadelphia Daily News, Philadelphia, PA. Dec. 18,2014 feature on Griot Digital—

NADIA JAMES, 25, of Fishtown, is founder of Griot Digital. The digital-marketing startup helps clients with content marketing and brand storytelling. James, a graduate of Duke University, formerly worked for LinkedIn in London, running international social-media campaigns for Samsung, American Express and Chanel.

Q: How’d you come up with the idea for Griot Digital?

A: When I left LinkedIn in 2013, people were writing content, but a lot of it wasn’t good and you’d see many versions of the same thing. Businesses who really want to compete and excel need to tell a story. It’s the only way you can rise above all the fluff on the Internet.

Q: Startup money?

A: It’s bootstrapped….
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