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THE PROCESS FOR SUCCESS

BRAND NARRATIVE

When getting started, we construct a customer-centric brand story based on internal interviewing and third party market research.

CONTENT PLANNING

Through competitive benchmarking, SEO keyword analysis and market research, we expand your brand narrative into a strategic action plan.

CONTENT WRITING & DISTRIBUTION

Griot Digital’s US-based content writers and graphic designers manage the entire content production, design and distribution process—from end to end.

(so you don’t have to)

 

When getting started, we construct a customer-centric brand story based on internal interviewing and third party market research.

Through competitive benchmarking, SEO keyword analysis and market research, we expand your brand narrative into a strategic action plan.

Griot Digital’s US-based Content writers and graphic designers manage the entire content production, design and distribution process—from end to end.
(so you don’t have to)

THE RESULTS

Growing Leads 16X With Website Refresh & Content Marketing

We set out on a mission to produce high quality content that would separate Practice Unite from the many other digital healthcare technology players vying for the attention of hospital executives. In less than a year, digitally generated leads have skyrocketed 16X. Since the relaunch of the site with its content hub filled with resources, traffic and engagement with the site has consistently risen.

“My background is in digital marketing and while our business is doing well, I was frustrated by the underperformance of our online presence. Griot Digital presented a fresh and up to date content-driven approach that sold us that they could help us fix the issue.”

—Adam Turinas, CEO of Uniphy Health

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View Case Study.

Establishing Rutgers' Teacher Certification Program As Foremost

Social media and blog content is leveraged to support the Rutgers University Graduate School of Education’s alternative teacher certification program in:

  • Generating awareness with prospective applicants via Google search, Twitter and LinkedIn
  • Establishing Rutgers’ alternate route program as the leading program for NJ teaching candidates
  • Building relationships with alumni
  • Encouraging recommendations to the program from local school districts

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Positioning Charter School As Green Green Education Leader

Rather than simply populating a blog page on the Barack Obama Green Charter High school’s website, we launched a content microsite to establish the school as a green education leader. Each month, we share blog posts featuring resources for teachers and parents, expert research and inspirational stories. Before working with Griot Digital, the school struggled to share school news, and lacked the expertise to implement a results-oriented social media and content marketing campaign.

In just 3 months, the microsite has been attracting 1,000+ monthly visitors. Social media engagement from fellow educators, prospective parents and sustainability enthusiasts is also increasing. The school’s LinkedIn followers grew 1.5X post campaign launch.

Establishing Rutgers' Teacher Certification Program As Foremost

The Rutgers University Center For Effective School Practices’ teacher certification program is gaining greater exposure with prospective candidates via Google search and social media, and establishing itself as the foremost certification provider in the State.

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Growing Leads 16X With Website Refresh & Content Marketing

 

We set out on a mission to produce high quality content that would separate Practice Unite from the many other digital healthcare technology players vying for the attention of hospital executives. In less than a year, digitally generated leads skyrocketed 16X. Since the relaunch of the site with its content hub filled with resources, traffic and engagement with the site has consistently risen.

 

uniphy-white

View Case Study.

Positioning Charter School As Green Green Education Leader

 

Rather than simply populating a blog page on the Barack Obama Green Charter High school’s website, we launched a content microsite to establish the school as a green education leader. Each month, we share blog posts featuring resources for teachers and parents, expert research and inspirational stories. Before working with Griot Digital, the school struggled to share school news, and lacked the expertise to implement a results-oriented social media and content marketing campaign.

 
 

The 20+ companies we’ve worked with since 2013 experience increased lead generation, brand awareness, and customer loyalty from our web design & content marketing services.

LET’S TALK ABOUT REACHING YOUR GOALS

A Griot (pronounced ˈgrē-ˌō) is a storyteller who preserves the traditions, culture and history of his/her society. In many rural parts of West Africa, the stories of griots withstand the test of time. Following in their footsteps, we’re committed to helping businesses and organizations create high quality, timeless content.

Proudly based at 2401 Walnut St, Suite 102, Philadelphia, PA